TikTok – Why It is So Popular And Why Brands Should Get On It Fin Day July 1, 2020 news ——————————————————————————————————————– Introduction to TikTok Every once in a while the “next big thing” or the “Facebook Killer” proclaims itself. It promises to take the world by storm with its growth and kick out social media competitors with ruthless fury. Ninety-nine percent of the time, though, this purported “next big thing” turns out to be nothing but mere hype. It fades away as fast as it came (Vine, Google+, Yik Yak). But, amidst them, there is a one percent that survives and truly shocks the world with its growth. And one of them is TikTok, the social media platform that is taking the world by storm. What is TikTok? TikTok is a social platform created for the purpose of sharing bite-sized videos generated by users of the platform. It also offers built-in editing tools and features, with which you can incorporate music and other special effects into your videos. Created in 2016, by the company ByteDance, TikTok took off around the world after the music app, Musica.ly, was acquired by the Beijing-based company. Since then, TikTok has grown rapidly to become the most downloaded app of 2020 with over 1.5 billion installations and a monthly user-count pegged at around 800 million as at May of 2020. For context, this number is more than other popular social networks including Twitter, Snapchat, and Pinterest. Why It is So Popular? About 50% of TikTok users are between the age of 16 and 24. And, of course, this has led many to attribute the success of the platform to its remarkable appeal to millennials and Gen Z. Thanks to the laid-back, casual atmosphere of the platform, and its short-video format, which is obviously fitting for the current fast-paced, on-the-go reality we’re in, it isn’t hard at all to see why young people would especially be attracted to it. It also offers enough unique features in the form of easy music incorporation, infinite soundtrack selection, voice over features, special effect videos, and duet videos to make it unique enough among the avalanche of social media platforms available today. All these, alongside a host of celebrity endorsements and viral videos, are widely believed to be the reason the platform achieved the level of popularity that it did. Why Your Brand Should Get On TikTok 1. Impressive Monthly Visitors As mentioned earlier, TikTok has about 800 million monthly visitors, 30 million of which are from the United States. This itself is enough to make it attractive to any serious business. And then when you consider the fact that it is still one of the fastest growing platforms with even higher potential, getting on it becomes a definite no-brainer. 2. Targeted Audience If your targeted audience happens to involve millennials or Gen Z to any extent, well, TikTok is a goldmine, without a doubt. There is also the fact that it is now growing in popularity among adults, especially in the United States. It was also revealed that TikTok users spend almost an hour each day on the platform, same as Facebook and Instagram users. So practically, with TikTok you get a targeted, active, and dedicated audience willing to listen. What’s not to like? 3. Rapid Growth TikTok’s rapid growth was a marvel to behold. What’s even more impressive is how easy it was to build an account on the platform and grow it rapidly with high quality content. Obviously now the playing field is getting more competitive, but thankfully there’s still enough time and opportunity to make a name for yourself – when done right. We take more on this in the next section below. 4. Brands Are Already Successful on It Finally, you should consider getting on TikTok because, well, a lot of established brands are already on it. Apart from influencers and content creators who made a name for themselves on the platform, some traditional brands have also widened their reach through it. Examples of these are brands such as Chipotle, Rihanna’s Fenty Beauty line, and even The Washington Post! How to Make Use of TikTok to the Fullest? As mentioned earlier, finding success on TikTok used to be quite easy with great content and execution. Nowadays, with rapid increase in users, and more brands on-boarding, it has become a little more difficult, but not impossible by any means. All you have to do is have the following points in mind and you will be fine. 1. Jumping on the Bandwagon TikTok is about trends and fads. It harnesses the power of a transient popular dance style, or music, or video format, and then runs with it. The objective, for you as a brand, then becomes to get in on this trend as fast as possible. You have to harness the popularity and interest generated by a particular video style and use it to your own advantage. Of course you can choose to be as original with it as you can. You can even choose to figure out a way to start your own trend. But, really, the objective isn’t originality. It is being able to do the popular things in the best way possible. 2. Helping Customers Become More Familiar With Your Products An example of this is doing a step-by-step video of your product assembly to the tune of a viral TikTok music, or dance steps. Of course it doesn’t end with step-by-step videos. It could be a try-on video, where users try on your products. The potential is quite limitless. And this, again, is where creativity comes in. Try creating awesome short Tik Tok videos with the use of an intuitive animated video maker such as OFFEO. 3. Behind the Scenes Videos Another idea is to take your audience behind the scene. People love behind the scene videos. We love to see brands strip themselves naked (not literally, of course) and show us how everything we know on the surface came to be. This not only increases accessibility, but it also helps build trust. And, as we’ve been saying all day, when it comes to building a solid brand, trust is everything. 4. Hashtag Challenges Finally, hashtag Challenges are another way to really get yourself out there on TikTok. You can either choose to create your own hashtag and implore users to participate, or jump on the bandwagon of an already-popular hashtag challenge, and appropriate it to get your own message across. The potential, again, is limitless. Author Bio: John leads the growth team at OFFEO and is highly passionate about everything digital. He has in-depth knowledge of SEO, Facebook advertising, and content marketing, and enjoys helping other marketers become successful. 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