ELECTRIC FASHION, BOOK LAUNCH AT THE V&A MUSEUM

Tree decades of fashion brought together in one Collection.

Electric Fashion Event last night at the V&A Museum’s Raphael Gallery to launch the first step on its global tour of San Francisco, New York, Los Angeles, Paris and Tokyo.

Electric Fashion is a new art book that explores the modern legacy of a fashion collection conceived in Silicon Valley by internet trailblazer and collector Christine Suppes, presented in over 200 images by photographer Frederic Aranda.

Frederic Aranda of London, who contributes to magazines such as Vanity Fair and Vogue and is perhaps best known for shooting the only group portrait of all the international Vogue editors; & Christine Suppes, a native Californian based in Silicon Valley, who has dedicated her life to promoting the fashion industry as a writer, editor, collector and supporter of young designers.

Electric Fashion’s rigorous documentation of three decades of fashion boasts a double vantage point: on the one hand, each garment is photographed in a studio setting to enhance critical academic understanding, while on the other it is shown worn by the collector herself to depict the garments as they were originally intended to be worn. Te combination of these two approaches make Electric Fashion a unique experience, bringing the collection to life while aiming to give a thorough understanding of the thought processes and motivations behind collecting.

Consider the collection’s scope: covering both haute couture and custom-made ready-to-wear, from simple, poignant pieces to extravagant and abstract works of art, the collection includes established and upand- coming artists in equal measure: Alexander McQueen, Vivienne Westwood, Geofrey Beene, John Galliano, YSL, Christian Lacroix, Christian Dior, Balenciaga, Chanel, Jean Paul Gaultier, Gianni Schicchi, Comme des Garcons, Ralph Lauren, Chloe, Yohji Yamamoto, Oscar de la Renta, L’Wren Scott, Dries Van
Noten, Undercover, James Galanos, Prada, By Walid, On Aura Tout Vu and Rodarte to name but a few.

For more details:

www.electricfashionthebook.com
www.fredericaranda.com
Facebook: www.facebook.com/frederic.aranda.9
Tumblr: fredericaranda.tumblr.com

LeticiaDeCavalho

Post By: Leticia de Carvalho
http://www.leticiabeauty.com

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