French über luxury label Balmain is the latest to announce a collaboration with chic chain store H&M. Balmain’s style is adorned with chains and a trendy street look. Balmain’s Creative Director Olivier Rousteing has been at the helm of the brand since 2011. This designing dynamite is just 29 years old. Hip Hop fans such as Kayne West and his wife Kim Kardashian West are noted consumers of the brand. They even modeled for the Spring/Summer 2015 campaign. Now that is consumer appreciation.

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The collaboration of Balmain and H&M was announced during the Billboard Music Awards Sunday, May 17th, 2015 in Las Vegas. Instagram seemingly is one way to spread the word. #HMBalmaination is the hashtag being used to create a buzz. Follow to get updates on the brand and see the styles when there are released. Two looks have already been revealed on models Jordan Dunn and Kendal Jenner at the music awards with Rousteing. A pair of olive colored biker jeans are also part of the looks revealed. The collection will be available in nearly 250 stores worldwide and online November 5, 2015. Balmain for H&M will feature clothing and accessories for men and women. Now this is a reason to look forward to the Fall.

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 Vogue Fashion Night Out in Amsterdam by Jennifer Niejadlik.

by Jennifer Niejadlik.

 

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